About

Heart & Vision

I’m Jeff, a tech strategist, developer, and fractional CTO. I help purpose-driven companies build solid tech foundations, automate repetitive tasks, and develop leadership strategies that connect the dots between mission, people, and technology.

Growing up in Toronto, Canada, I was starry-eyed about technology — the idea of shaping the future with a keyboard and some code fascinated me. I cut my teeth on early computers, spending hours tinkering on my Commodore 64.

Since then, I’ve built infrastructure for companies of all sizes, from scrappy startups to multi-million-dollar enterprises. One of my proudest achievements was guiding a startup team through a corporate acquisition – a transition that often tears teams apart. By leading with empathy and understanding the unique DNA of both startup and corporate cultures, I not only kept the team intact but helped it thrive and grow in efficiency.

After years in the corporate world where profit was the only metric that mattered, I found a deeper calling: helping purpose-driven founders create positive change. My experience managing teams has taught me invaluable lessons that the best solutions emerge when we lead with empathy and understand the people behind the technology.

My path to purpose-driven work began personally, not professionally. After navigating my own divorce a decade ago, I became a divorce coach for fathers, helping them through one of life’s most challenging transitions.

I believe tech should be like a perfect seasoning – enhancing without overpowering. This philosophy shapes how I approach every project, ensuring technology amplifies your mission rather than complicating it. For more, see my case studies.

Regards,